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Abhishek Bachchan Promotes European T20 Premier League in Dublin Ahead of July 2025 Launch

Bollywood Star and Sports Enthusiast Abhishek Bachchan Joins Forces with European Cricket to Promote the ETPL


  • by Admin,
  • Tue, March 18, 2025
Abhishek Bachchan Promotes European T20 Premier League in Dublin Ahead of July 2025 Launch

Abhishek Bachchan Visits Dublin to Promote European T20 Premier League Ahead of July 2025 Kickoff

Bollywood Icon and Sports Enthusiast Champions Cricket’s Expansion in Europe

DUBLIN – Abhishek Bachchan, the celebrated Bollywood actor, entrepreneur, and avid sports enthusiast, arrived in Dublin this week to promote the European T20 Premier League (ETPL). Bachchan, a co-founder of the league, aims to bring global attention to this ambitious tournament, which is poised to redefine franchise cricket in Europe. The league is set to commence on July 15, 2025, and will be hosted across Dublin and Rotterdam in its inaugural season.

ETPL: A Game-Changer for European Cricket

The ETPL is a groundbreaking initiative sanctioned by the International Cricket Council (ICC) in January 2025. Unlike conventional leagues governed by a single board, the ETPL is a joint venture between Cricket Ireland, Cricket Scotland, and Cricket Netherlands, making it the first multi-nation franchise cricket league of its kind. The tournament will feature six teams, with two franchises representing each of the three founding nations.

With a vision to expand cricket’s footprint in Europe, the ETPL aims to engage audiences beyond England and foster local talent while attracting international stars. Each squad will include eight homegrown players, ensuring strong regional representation, along with an emerging European cricketer to boost the sport’s growth at the grassroots level.

Bachchan’s Investment and Influence in European Cricket

Bachchan’s involvement as an investor and co-founder is expected to draw significant interest from the Indian subcontinent and global cricket enthusiasts. His presence in Dublin emphasized his commitment to promoting cricket beyond traditional strongholds, with the actor stating:

"I am incredibly excited to be a part of the European T20 Premier League. This league represents a fantastic opportunity to grow the game of cricket in Europe, fostering local talent and bringing world-class entertainment to fans. I believe the ETPL will not only showcase the best of European cricket but also create a vibrant cultural experience for families and communities."

Bachchan’s endorsement aligns with the broader goal of bridging cricket’s reach across continents, ensuring that European nations build stronger cricketing infrastructure and competitive teams.

A Competitive League with Global Aspirations

The ETPL promises to deliver an exciting mix of local talent and international cricketing stars, following a franchise model and player draft system similar to successful leagues like the IPL, PSL, and The Hundred. By bringing together Ireland, Scotland, and the Netherlands, the league ensures cross-border rivalries and fan engagement at an unprecedented level.

The Irish teams will represent Dublin and Belfast, ensuring a fierce competition between the two cricketing hubs. The tournament’s rotating host model will allow each participating country to benefit from increased cricket tourism, revenue generation, and grassroots development programs.

ETPL’s Impact on European Cricket

Cricket has been steadily growing in non-traditional markets, and the ETPL provides a structured, competitive environment for European players. The league aims to:

  • Enhance cricket infrastructure in Ireland, Scotland, and the Netherlands.

  • Create a sustainable talent pipeline for future international competitions.

  • Boost cricket’s commercial appeal by attracting global sponsors and media partnerships.

  • Expand European cricket’s fanbase by integrating entertainment, culture, and sports.

A Landmark Moment for European Cricket

With the league set to begin in July 2025, preparations are in full swing, and the excitement surrounding the tournament continues to grow. Bachchan’s involvement has further validated the potential of the ETPL as a long-term project that can elevate cricket’s presence in Europe.

As the countdown to the ETPL 2025 inaugural season begins, cricket fans can anticipate a thrilling summer of T20 action, new rivalries, and a global celebration of the sport.

Stay tuned for more updates as the European T20 Premier League gears up for its historic first season!


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