- Tue, March 15, 2022
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While large audiences across Australia watched the much-anticipated Border-Gavaskar Trophy series opener on broadcast and digital networks, fans flocked to Perth Stadium for the NRMA Insurance West Test.
With 31,302 and 32,368 people passing through the gates on days one and two, respectively, Perth Stadium set records for the most people attending any Test match in Perth. With 96,463 people in attendance, it was the most attended event in Perth Stadium and the second-highest crowd ever noted in Perth.
On the evening of the second day of the West Test, the Perth Scorchers set a record for attendance at their Weber WBBL contest at the WACA Ground, drawing over 100,000 spectators over the course of the four days.
Public tickets are currently sold out for the first day of the Border-Gavaskar Trophy series at The Gabba in Brisbane, with ticket sales more than 2.5 times higher than those of the 2018–19 India tour.
Fans are urged to purchase their tickets as soon as possible because large crowds are also anticipated in Adelaide, Melbourne, and Sydney.
With seven sessions averaging over 1 million viewers across all platforms (Seven, 7plus Sport, Foxtel, Foxtel Go, Foxtel Now, and Kayo Sports), including 1.6 million nationwide for the third session of Day 1, the West Test led TV ratings on each of the first three days.
The first three days of previous season's West Test match against Pakistan saw a 30% rise in daily average viewing audiences. Fans could now watch Test cricket on 7plus Sport for the first time, joining Kayo Sports, Foxtel Go, and Foxtel Now.
With 8.4 million users worldwide and 2.7 million Australians accessing cricket.com.au and the Cricket Australia Live app during the Test, Cricket Australia's digital channels noticed a spike in interaction.
Australian consumers viewed 30% more videos on cricket.com.au and the Cricket Australia Live app than they did during the first Test last summer, breaking previous records.
With 259 million video views on Cricket Australia's social media accounts, the series' enormous worldwide reach was again demonstrated channels during the Test match.
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