England Cricket Launches 2025 Kits with Castore and Toyota

England and Castore Unveil Bold New Kits Ahead of Summer 2025 Cricket Season

Summary
In a high-energy collaboration ahead of a blockbuster English summer of cricket, the England and Wales Cricket Board (ECB) and premium sportswear brand Castore have launched three distinct playing kits for the Test, ODI, and IT20 teams. The kits, which highlight performance innovation and community-driven design, were unveiled through a powerful film campaign titled “A Call to All,” featuring England cricket icons past and present.

A Shared Identity in Fabric: England and Castore Reveal New Kits for 2025

The anticipation for England’s 2025 summer cricket calendar just received a stylish and symbolic upgrade. On April 17, the ECB and Castore officially pulled the covers off three bespoke kits Test whites, an electric ODI strip, and a geometric-patterned IT20 shirt crafted to celebrate identity, performance, and the inclusive future of English cricket.

Branded boldly with the Toyota logo, the ECB’s new Principal Partner, the kits are not just apparel they’re the embodiment of a sport's evolution. This moment also marks the first time that England’s Men's Mixed Disability team will don their own national kit, as they take to the field as an official team for the very first time.

Castore's Vision: Designed for Athletes, Inspired by Fans

Every shirt launched in this new collection is engineered for peak athletic performance and celebrates cricket's grassroots spirit. Castore’s design approach this year was both technical and emotional. With a sharper focus on biomechanics, the brand has produced a Test kit that prioritizes freedom of movement while still looking sharp with a pop of color along the collar and trim.

In the ODI format, the jersey pulls its unique aesthetic from the county borders of England and Wales. Those geographical lines are interwoven with the three lions of the England crest, symbolizing how national pride emerges from local beginnings. It’s a quiet nod to the thousands of players whose cricketing journeys started in small towns and training nets and who now represent England on the global stage.

The IT20 shirt takes on a more vibrant identity, reflecting the entertainment-first, high-energy nature of the format. A geometric triangle design runs across the chest, designed to mirror the chaos, excitement, and sheer unpredictability of T20 cricket. It’s bold, modern, and made to shine under the lights.

“A Call to All”: The Campaign that Tells Every Fan's Story

To bring this campaign to life, Castore and the ECB released a short film titled “A Call to All.” Featuring English cricket legend Andrew Flintoff, alongside a mix of current stars like Zak Crawley, Lauren Bell, Ollie Pope, Anthony Clapham, and Danni Wyatt-Hodge, the video weaves childhood backyard dreams with real-life moments on the pitch. The film reminds fans and players alike that cricket is more than just a sport it’s a shared journey, shaped by the people, places, and moments that made us fall in love with the game.

This emotional storytelling sits at the heart of the ECB’s growing effort to make cricket the most inclusive team sport in England and Wales.

The Toyota Era Begins: Principal Partner’s Debut

From May 2025, Toyota begins its multi-year partnership with the ECB, and its presence on the new Castore kits marks the beginning of what both sides hope will be a transformative alliance. Known for its “Mobility for All” mission, Toyota's commitment to inclusivity perfectly aligns with the ECB’s push to democratize cricket access.

The partnership goes beyond branding. Toyota will contribute to grassroots development, fund community programs, and serve as the first-ever Official Champion of Disability Cricket in the UK. Its involvement in these new kits is more than symbolic it’s a signal of a future where everyone can wear the same badge, and be part of the same team.

A Milestone for Disability Cricket in the UK

One of the most historic elements of this kit launch is the inclusion of England’s Men’s Mixed Disability team in the full kit reveal. Making their official debut as a united national team in summer 2025, this group represents the ECB’s renewed commitment to equity and visibility across all formats and abilities.

The new kit gives the Disability Premier League (DPL) and national disability cricket programs a moment in the spotlight and rightly so. Toyota’s sponsorship of the DPL further cements this effort, and with the backing of an iconic global brand, England’s disability cricket scene is poised to flourish.

A Summer to Remember

The 2025 summer schedule is packed, with India, South Africa, West Indies, and Zimbabwe all visiting for various men’s and women’s series. Charlotte Edwards returns to England Women's cricket as head coach, while Harry Brook takes charge of the white-ball squad as captain a new era led by bold leadership and bold fashion.

The new kits, designed with Castore’s hallmark detail-oriented precision, will be worn through every single match. And whether you’re cheering from Lord’s, Edgbaston, Headingley, or your living room, the kit now unites the nation in one clear message: cricket is for everyone.