- Tue, March 15, 2022
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KKR Shahoshi Rani Initiative Celebrates Courageous Women at Knight Golf 2025
Summary
Kolkata Knight Riders (KKR) launched the KKR Shahoshi Rani initiative to honour brave Indian women alongside the 8th edition of Knight Golf at the Royal Calcutta Golf Club. The event highlighted powerful stories of courage and resilience, aligning with KKR's broader mission of social impact. With contributions from players, team management, and donors, it spotlighted the intersection of sport and empowerment. The initiative also supported three impactful women-led programs. All proceeds from Knight Golf 2025 went towards women-focused work by the Meer Foundation.
A Tribute Beyond Cricket: Shahoshi Rani Takes Center Stage
The launch of the KKR Shahoshi Rani campaign on April 22, 2025, wasn’t just another promotional event. It marked a significant shift in how sports franchises engage with real-life issues. Celebrated at the prestigious Royal Calcutta Golf Club during the 8th edition of Knight Golf, the campaign pays tribute to women who have shown extraordinary courage in the face of adversity. These are women whose stories rarely make headlines, but through this initiative, KKR ensured their voices are heard and amplified.
The initiative’s name, Shahoshi Rani (translated as Brave Queen), draws from the same energy that fuels KKR’s “Korbo, Lorbo, Jeetbo” philosophy. It’s a seamless extension of the Knight identity if the men are knights on the field, these women are the queens off it, navigating battles of their own in everyday life.
Empowerment Through Impact: The Pillars of Shahoshi Rani
What sets the KKR Shahoshi Rani initiative apart is its deeply rooted approach to sustainable impact. It is built on three key pillars: Play It Forward, Skill Up For Equality, and the Vidushee Programme. These are not just hashtags or slogans they're working frameworks designed to transform lives.
Play It Forward brings structured sports and mental wellness programs to rural girls and children in rehabilitation homes. Skill Up For Equality focuses on upskilling underprivileged women in tailoring and beauty services, aiming for financial independence. Meanwhile, the Vidushee Programme empowers tribal girls to become community educators in remote regions, thus creating a cycle of literacy and awareness.
All three arms of the initiative are powered by real data and community needs, making Kolkata Knight Riders women empowerment a narrative that’s both emotional and actionable.
Knight Golf 2025: More Than a Game
Knight Golf has always been a signature KKR event, blending cricket’s celebrity appeal with community support. In its eighth edition, it assumed a new identity as a celebration of social impact. Team members, business leaders, and supporters gathered not only for a round of golf but to recognize courage, raise funds, and spark conversations about women’s empowerment in India.
With the support of Principal Donor Sugam Homes, Associate Partner Hedonne, and Apparel Partner Athletic Drive, Knight Golf 2025 successfully redirected its proceeds to the Meer Foundation an organization deeply involved in supporting women survivors of violence, founded by KKR co-owner Shah Rukh Khan.
Leadership Voices Reinforce Purpose
Venky Mysore, KKR CEO, emphasized the franchise’s holistic commitment. “The KKR Shahoshi Rani initiative exemplifies our values beyond cricket. This is about creating a movement where sport meets social purpose.” CMO Binda Dey echoed this sentiment, adding that KKR has always believed in storytelling as a tool for change “stories of resilience that can inspire generations.”
The campaign’s origin, as shared by Ram Cobain from Mullen Lintas, came from a simple but powerful realization: the same spirit that defines KKR players also lives in countless women across the country who fight silent battles every day. This idea led to the conceptual birth of the Brave Queen the Shahoshi Rani.
From IPL Champions to Changemakers
Having secured the title as KKR IPL champions 2025, the franchise is enjoying a golden moment on the field. But what makes KKR’s journey remarkable is how it parallels its off-field evolution. The same franchise that lifted its third IPL trophy in 2024 continues to lift lives off the field through consistent CSR engagement. Whether it’s through cricket academies, international franchises, or campaigns like Shahoshi Rani, KKR is reshaping what it means to be a sports team in the modern age.
By leveraging its global influence across franchises like Trinbago Knight Riders, Abu Dhabi Knight Riders, and LA Knight Riders KKR is building a blueprint that others in the T20 ecosystem may soon emulate. But it’s not just about reach; it’s about depth. Each initiative like Knight Golf 2025 and KKR Shahoshi Rani proves that social responsibility and sporting excellence can and should coexist.
Conclusion: The Game Beyond the Game
In celebrating Shahoshi Rani, Kolkata Knight Riders have sparked more than applause they’ve sparked action. They’ve shown that sports is not just about winning titles but about enabling voices, supporting dreams, and pushing boundaries beyond stadium walls.
With continued investment from their leadership, engagement from partners, and support from the wider KKR fan community, this initiative is poised to grow year-on-year. As KKR continues to dominate on the pitch, it's equally committed to rewriting the script off it one brave queen at a time.
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