Knight Bite: KKR and TTK Prestige's Culinary Cricket Series

​Kolkata Knight Riders (KKR) have always been at the forefront of innovative fan engagement strategies, and their latest initiative, "Knight Bite," is no exception. Launched in collaboration with TTK Prestige, India's leading kitchen appliances brand, this five-episode digital series promises to blend the excitement of cricket with the universal love for food, offering fans an intimate glimpse into the culinary adventures of their favorite KKR players.​

A Culinary Cricketing Affair

"Knight Bite" premiered on March 30, 2025, featuring KKR players stepping out of their comfort zones on the cricket field and into the kitchen. Guided by celebrity chef Kunal Kapur, known for his culinary expertise and engaging hosting style, the series showcases players cooking, sharing stories, and participating in entertaining kitchen challenges. This unique format allows fans to see a different side of the cricketers, highlighting their personalities, teamwork, and, occasionally, their culinary mishaps.​

Strategic Partnership with TTK Prestige

The collaboration with TTK Prestige is a natural fit, merging the worlds of sports and cooking. TTK Prestige, a household name in kitchen appliances, has been instrumental in making cooking a delightful experience for Indian families. By partnering with KKR for "Knight Bite," TTK Prestige reinforces its commitment to bringing people together through food, much like cricket unites fans across the nation. This partnership not only enhances brand visibility but also resonates with the shared values of community and togetherness.​

Insights from KKR's Leadership

Binda Dey, Group Chief Marketing Officer of Knight Riders Sports, emphasized the cultural significance of this initiative, stating, "Our partnership with TTK Prestige is more than just a collaboration – it's a celebration of Indian culture and the shared passions that unite our fans beyond cricket." This sentiment underscores KKR's dedication to creating content that reflects the interests and passions of their diverse fanbase.​

Engaging Content for Fans

Each episode of "Knight Bite" is crafted to entertain and engage. Fans can look forward to witnessing their favorite players tackle new recipes, share personal anecdotes, and engage in friendly banter, all under the watchful eye of Chef Kunal Kapur. The series not only humanizes the players but also inspires fans to explore their culinary skills, bridging the gap between the cricketing world and everyday life.​

Expanding Fan Engagement Initiatives

"Knight Bite" is part of KKR's broader strategy to deepen connections with their supporters. Beyond this series, KKR has introduced initiatives like "Train Like a Knight," in partnership with Amul Protein, offering fans insights into the fitness regimes of their favorite players. These programs reflect KKR's understanding that their fans' interests extend beyond cricket, encompassing areas like health, fitness, and culinary arts.​kkr.in+4Adgully+4Made in Media+4

Looking Ahead

The success of "Knight Bite" sets the stage for future endeavors that blend entertainment with personal connection. KKR plans to expand this platform into a year-long program, including special events, workshops, and exclusive merchandise for select fans. This forward-thinking approach ensures that KKR remains not just a cricket team but a central part of their fans' lifestyles.​

Conclusion

"Knight Bite" exemplifies KKR's innovative approach to fan engagement, seamlessly integrating cricket with the culinary arts to create a unique and enjoyable experience. Through strategic partnerships and a deep understanding of their audience, KKR continues to set the benchmark for how sports teams can connect with fans beyond the game. As the series unfolds, it promises to serve up a delightful mix of food, fun, and cricket, strengthening the bond between the team and its supporters.