Fri, April 18, 2025

Qantas Partners with Cricket Australia as Overseas Tour Partner

Qantas Signs Partnership Agreement With Cricket Australia, Becoming Overseas Tour Partner Of Men & Women’s Teams


  • by Admin,
  • Mon, March 31, 2025
Qantas Partners with Cricket Australia as Overseas Tour Partner

Qantas has reaffirmed its dedication to Australian cricket by entering a new three-year agreement with Cricket Australia. This expanded partnership designates Qantas as the Overseas Tour Partner for both the Australian men's and women's cricket teams, while continuing its role as the Official Airline Partner. ​

A Decade-Long Partnership Strengthened

Since 2011, Qantas has been an integral part of Australian cricket, ensuring seamless travel for teams, staff, and fans across the globe. This renewed commitment underscores Qantas's unwavering support for the sport, facilitating complex travel logistics inherent in international cricket tours.​

Elevating Women's Cricket

A significant highlight of this agreement is Qantas's enhanced support for women's cricket. For the first time, the Qantas logo will adorn the women's team shirts and training gear during overseas matches, aligning with the men's team. This move reflects the growing prominence of women's cricket and Qantas's dedication to promoting gender equality in sports. ​

Comprehensive Coverage Across Australia

The partnership announcement coincided with the release of Cricket Australia's 2025-26 international schedule, featuring matches in 11 Australian cities, including every state and territory capital, as well as popular destinations like the Gold Coast, Cairns, and Mackay. Qantas's extensive network will play a pivotal role in transporting players and fans to these venues, enhancing the accessibility and reach of the game nationwide.​

Leadership Perspectives

Ed Sanders, Cricket Australia's Chief Commercial Officer, expressed enthusiasm about the continued alliance:​

"I’m delighted our partnership with Qantas will continue for another three years and that both our men’s and women’s teams will showcase the airline’s iconic logo during international matches played overseas."​

Catriona Larritt, Qantas Chief Customer and Digital Officer, echoed this sentiment:​

"Australians are passionate about cricket and as the national carrier we’re proud to be strengthening our relationship with Cricket Australia and extending our support to the women’s team."​

A Legacy of Support

Qantas's collaboration with Cricket Australia is part of a broader network of partnerships that bolster the sport. Alongside other esteemed partners such as Toyota and HCLTech, Qantas contributes to the growth and success of Australian cricket on both domestic and international stages.

Looking Ahead

As the Australian cricket teams prepare for upcoming international tours, including the anticipated Qantas Tour of the West Indies in 2025, this partnership ensures that players and fans alike can rely on Qantas for their travel needs. The synergy between Qantas and Cricket Australia exemplifies a shared commitment to excellence, community engagement, and the enduring spirit of cricket.​

 


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