- Tue, March 15, 2022
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Scotland T20I Tri-Series Broadcast Enters a New Era with Pay-Per-View Innovation
Cricket Scotland Moves the Needle with Historic Broadcast Announcement
Cricket Scotland has officially stepped into a bold new phase of cricket broadcasting. On Thursday, June 5, 2025, the board unveiled its broadcast strategy for the eagerly anticipated Men’s T20I Tri-Series featuring Scotland, Nepal, and the Netherlands, set to take place in Glasgow later this month. This isn’t just about cricket it’s about the future of how fans consume the sport in associate nations.
For the first time in Scottish cricket history, fans will be able to view all six matches of the series on a Pay-Per-View (PPV) basis. This landmark development not only signals a shift in broadcasting ambition but also aims to carve out a sustainable commercial pathway for associate cricket.
Pay-Per-View: A First for Scottish Cricket
In collaboration with long-time production partner QTV and streaming platform Urban Zoo, the series will be professionally produced using a seven-camera setup, ensuring high-quality visuals and audio throughout. Fans in the UK, Europe, and select international territories can access individual matches for £8.99, while a bundle of Scotland’s four fixtures is available at £26.97. The entire six-match series can be unlocked for £39.99 a fair price point that reflects both value and production quality.
This isn’t just any broadcast this is a test of consumer appetite in a post-subscription world. PPV formats have worked successfully in Scottish football, netball, and hockey, and Cricket Scotland now aims to add cricket to that list.
What Makes This Series Special?
Set at the scenic Clydesdale Cricket Club's Titwood Ground, this tri-nation event has more than just broadcast stakes. It marks the return of international cricket to Glasgow for the first time since 2022, bringing in a rush of local enthusiasm and a sizeable Nepalese diaspora, known for their passionate support.
With Scotland and Netherlands also preparing for the ICC Men’s T20 World Cup Qualifier, these matches hold strategic value beyond the spotlight. For Nepal, it’s a golden opportunity to showcase their growing talent on a European stage and refine combinations in competitive conditions.
All matches will start at 3:00 PM UK Time (4:00 PM CET, 7:30 PM IST, 7:45 PM Nepal time)—an ideal slot for maximising global viewership.
The Faces Behind the Microphone
Anchoring this professional broadcast setup will be a duo that balances local understanding and international insight. Melinda Farrell, the respected Australian cricket journalist and broadcaster, brings a global lens to the series, while Paul Mitchell, one of Scotland’s most seasoned sports commentators, ensures familiarity and authenticity for home audiences.
This pairing isn’t just cosmetic it’s intentional. Cricket Scotland understands that packaging cricket in the modern era isn’t just about the visuals, but about engaging narratives and compelling voices.
Why PPV Matters for Associate Cricket
In an era where sports viewership is becoming increasingly fragmented, associate cricket boards often face the dual challenge of producing quality broadcasts and monetising them effectively. Cricket Scotland’s shift to PPV is more than a financial experiment it’s a blueprint.
QTV CEO Jack McGill made it clear that fans are now willing to pay for higher-quality coverage, provided it respects their intelligence and love for the game. “PPV is not just a transaction it’s a message to fans that we’re investing in quality, and that their support keeps this wheel turning,” he said.
For Scottish cricket, which has historically operated with modest resources, this represents an opportunity to create a sustainable revenue stream while maintaining broadcast independence.
A Strategic Vision with Global Reach
Charles Paterson, Head of Communications at Cricket Scotland, described this as a pivotal moment in the board’s strategy to adapt to the “ever-changing broadcast landscape.” Rather than relying solely on major broadcasters or unpredictable TV rights deals, Cricket Scotland is now controlling its narrative and monetising its content directly.
This tri-series isn’t just preparation for a World Cup it’s a stress test for a future-forward business model. By offering a fair price and focusing on quality, the board hopes to bring together supporters from Scotland, Nepal, and the Netherlands, while also appealing to a global associate cricket community.
And with fans always hunting for meaningful, competitive cricket, this tri-nation clash might just punch above its weight both on-field and off.
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