Virender Sehwag as brand ambassador of Delhi Premier League

Former Indian cricketer Virender Sehwag was announced as the Delhi Premier League's (DPL) brand ambassador by the Delhi & District Cricket Association (DDCA) on Friday. At the league's major inauguration event in New Delhi, the news was made. The whole DDCA Apex Council was present for the event.

The DPL is a great T20 cricket league, and the DDCA is thrilled to present it. Under the direction of former IAS officer Shri Bimal Julka, the league commissioner, the competition seeks to highlight the finest cricketing talent from Delhi and beyond, providing a stage on which up-and-coming players can show off their skills and seasoned pros to keep thrilling fans. The participation of Delhi Cricket Association (DDCA), a pillar of the city's cricket scene, guarantees a solid base for the league's prosperity. 
Notably, the six franchisees and their owners were also made public during the inaugural event. For INR 49.65 crore, six men's teams were sold. The following are the franchise names and owners:
Men's Teams:
Real Force Resources Pvt Ltd acquired South Delhi Superstars for INR 8.95 crore.
Purani Dilli 6: SISL Infotech Pvt. Ltd. paid INR 8 crore to acquire it.
Utech Developers Pvt. Ltd. acquired Central Delhi Kings for INR 8.25 crore.
Gupta Jee Tent Services Pvt. Ltd. acquired the North Delhi Strikers for INR 8.15 crore.
Brew Force Limited acquired the West Delhi Lions for INR 8 crore.
Areion Finserve Pvt. Ltd. acquired East Delhi Riders for INR 8.3 crore.

The women's teams were acquired by the top four bids in the men's franchise auction, which are as follows:
Superstars of South Delhi - Real Force Resources Pvt Ltd
Delhi Central Utech Developers Pvt. Ltd., Queens.
Gupta Jee Tent Services Pvt. Ltd. is the North Delhi Strikers.
Riders from East Delhi - Areion Finserve Pvt. Ltd.
Mr. Rohan Jaitley, President of the Delhi & District Cricket Association (DDCA), made the following statement during the launch event: "Virender Sehwag, one of India's greatest cricketing icons, is an honor to have as the DPL's brand ambassador. He is the ideal person to mentor and motivate the upcoming generation of players because of his intense love for the game and his long history with Delhi cricket. Without a doubt, his involvement will greatly enhance the league's worth."

Additionally, the DPL Trophy's reveal together with each franchise's jersey unveiling mark the beginning of an exciting adventure. We take great pride in showcasing each team's distinct character and the competitive energy they bring to the league. This occasion is a celebration of Delhi's illustrious cricketing past as well as a window into the promising future we see for the game in our area," he continued.

Concurrently, Virender Sehwag—who is renowned for his daring approach and explosive batting style—expressed his happiness about being named the Delhi Premier League's brand ambassador, saying, "I am thrilled to join the Delhi Premier League as its brand ambassador."

I have always had a special place in my heart for Delhi, and I think this league will provide the young, gifted cricketers in the area a great opportunity to flourish. I'm excited to be a part of this thrilling adventure and help cricket in the Capital develop."
The DPL is scheduled to run in 2024 from August 17 to September 8, with all games held in New Delhi's Shri Arun Jaitley Stadium. There will be forty games in the T20 league's first season, with seven games for women and 33 games for men.